Archive for April, 2010
A friend who has an earthlink account asked me to throw up a simple
site to showcase his home business, get it listed, and spend no money.
I succeeded, but am having trouble with the submission to search
engines. I picked up a listing in MSN, YAHOO and GOOGLE. I submitted
only the home page, not every single page. I used meta statements, but
am not sure anymore how much they are used. The text on the home page
amply describes the business and could be used in lieu of
metastatements. The ranking seems to have fallen over the last couple
of months.
I haven’t done this kind of thing for a few years, so I’m not sure
about metastatements, or if there is some cheap or free software that
will assist in the submission process.
If I was allowed to spend money, I could probably have it listed and
rank fairly well, but within the "no money" guidelines, what more can I
do to ensure his site does, if not well, at least better.
Thank You.
Try reading the articles on this site- http://www.searchbliss.com/seo-tools/search-engine-optimization.htm This is where I learned how to use my meta tags, keywords and content to get my website the best possible results.
You don’t need to submit every page, but you should make sure the homepage has links to every page on it. You can also try a sitemap, not only as a webpage, but also the kind you would use for a search engine https://www.google.com/webmasters/sitemaps/login Google uses XML. Yahoo also uses sitemaps but they use a simple txt page with a list of your webpages. Heres a link to my sitemaps, just to give you an idea-
for Google: http://www.kmichelles.com/sitemapspal.xml
for Yahoo: http://www.kmichelles.com/urllist.txt
You can also improve your rankings by your link popularity. Google (along with many others) uses incoming links to your site in the calculation of your web site’s PageRank. PageRank is part of what determines the "importance" of your web pages (according to Google). The more sites (with SIMILAR SUBJECT MATTER), that link to yours, the better your Google ranking becomes.
Search for directories to submit your link to. A couple that I have used (all free) that have been useful in my ranking is: http://www.limerex.com , http://www.tatet.com/ , http://www.slackalice.com/ , http://www.lookdirectory.com/
Also look for websites with similar subject matter that are willing to trade links with you. Searchbliss has a neat tool called a backlinks finder that helps you find websites that you can submit your link to: http://www.searchbliss.com/seo-tools/back-links-finder.asp
I have used all of these things and have very good rankings in the search engines for my targeted keywords. If you have any questions, go to my website and contact me through my form, I’d be happy to help. http://www.kmichelles.com
Private industry cannot govern itself. If government ran the businesses, wages, productivity and morale would soar. Isn’t it time we trusted the government with our nearly worthless industries before the collapse of civilization?
Holy of Holies!! The government is the problem in almost all our businesses. They create the mess becuase they cannot govern their own greed and corruption. If the people were left to run their own affairs (which by the way, is the American idea set by our fore fathers), we could run our local economies, schools, etc…efficiently and in the best interests of our citizens. There would be no economic meltdown, because the greedy politicians would not have a hand to play in the affairs of you and me….Geez! didn’t the USSR fail? Aren’t the North Koreans starving? Do Cubans still cross the ocean to get to America?
Domain names will enable you to create your own existence in the world of internet. Keep in mind that although you can get a free domain name from a free hosting company, certain search engines will not appreciate it. Domain names will enable you to create your own existence in the world of internet. Keep in mind that although you can get a free domain name from a free hosting company, certain search engines will not appreciate it.
Website Marketing Tracker is a calculator of the basic marketing metrics of your online business that allows you to track your progress, plan for the future and understand the key aspects of your business. For more detail go to: www.the-forum-list.com. Fill in your basic information every month (or period you decide) and the essential business metrics are calculated and plotted for you. Website developers should probably ask themselves what they can best implement in order for the user to comprehend the guide well.
Internet games, streaming video, ad banners or branded micro sites are just a few examples to deepen your visitors’ experience. Internet-based communities are not as firmly established in the user’s computer systems as traditional online services. This leads to “churn.” Because the users didn’t invest much time or effort in joining the community, they may leave just as quickly as they came.
Start by getting the creative juices flowing. First, consider your industry. Start with ten pages of content to support your top ten phrases. You can include variations of the same phrase on any given page, so that will help you make this task more manageable.
Product and market research at eBay. What will you sell? Products can be tiered in terms of catalog and price so that different types of customers get to see a different range of goods at different prices. For more detail go to: www.sell-using-the-web.com. Productivity in software management is really about making our customers’ administrators and operations people more productive; that’s what service management is all about. And this happens at multiple layers to enable it.
Repeatedly, she emphasized that her role was to enable different stakeholder groups to talk with one another, rather than being directive about what they should be doing. She actively worked to create spaces in which people could speak with one another “about what really mattered to them”. Repeat, repeat, repeat your message: Once you have fine-tuned your brand identity, it is time to get your message out there and build your brand. The key ingredient to success is this: repeat, repeat, repeat your message.
Building a flashy website won’t help increase sales. But building a communicative one will. Building a brand for your product is one of the most essential ways to get attention and build sales. For small businesses and large companies alike, putting time and resources into building a brand is one of the smartest ways to help you reach your goals.
Link building is one of the important aspects of an online business. Your business will work with a high speed if you adopt such techniques and methods that can make your business boom. Links helps in recommending about your business or service to the users that comes to your site for some purpose. In this the links helps in the popularity of the business.
Shweta
http://www.articlesbase.com/internet-marketing-articles/basic-marketing-metrics-of-your-online-business-701981.html
There are lots of time management software that you can purchase. Why purchase them since you can get it on the internet. There are virtually many kinds of free time management widely available on the internet right now. By getting this type of software, which will give you an incredible opportunity for managing your life and business by putting back into order.
Also, when you are using such software, you can actually manage more projects, schedule key events and have the program to alert you of any warning when it is time to complete the assignment. Or you should always remain some sort of a system to better their time, and by using a free software which is often quite easy and the most practical way to balance your job and other life priorities.
Feel free to use it on your cell phone
By downloading free time management software to your phone you can take your daily timetable with you wherever you go.
2 advantages you can enjoy
#1 You will be reminded of the assignments that you have to complete throughout the day.
#2 As you are allow to schedule new work while moving around the town, by doing that, you will not forget so easily. Just be more sure that having a more portable time management tool (in the format of a management software on your phone) can really do fantastic wonders for your work productivity and keeping you on track at all times.
What is this 2nd advantage
It can show events that are overlapping. It also shows you when you are running out of time in your day for what you need done. Then you can sit down and get your schedules in order. Your software can also help show you when time is being wasted (for example time during the day when you could have worked but didn’t).
Then you can fill those areas in with other things you didn’t know you could get to. This let of some time in the night and enables you to spend it the way you like. You can watch the dawn or the sunset and do it with confidence. You have got the job well done!
Little advice on how to choose a free time management software systems
Never pay anything more than you are able to find it for free over the internet. The advantages for free and online-based tools are compelling, but remember that if you are using a web-based time-management solutions, you might lose all your data if the service collapse for any reason. Before you try to use this free software, do make sure that you can access it at all times.
Be more aware of its risks and benefits before you download this type of free software, as the saying goes, anything that are free tends to be a little risky.
anonymous
http://www.articlesbase.com/time-management-articles/how-can-time-management-software-help-you-in-your-daily-activities-140522.html
Introduction
Cadbury Schweppes is one of the UK’s best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury and Schweppes. It is a major public limited company (plc).
Since 1969, Cadbury Schweppes has grown into an international confectionery and beverages company, selling chocolate, sweets, gum and beverages around the world. It is constantly extending its product range by developing both new and existing products whilst also buying other companies and using its expertise to develop those companies’ established brands. Like any other company, Cadbury Schweppes has to make profits as this helps to generate wealth for the economy – funding taxes, employment and pensions. It also has to provide a return for those who have invested in the company. It does this by successfully continuing to offer consumers a range of products that they want to purchase. Cadbury Schweppes’ core purpose is "working together to create brands people love" and some of its best-loved brands in the UK include:
- Cadbury Dairy Milk (100 years old in 2005)
- Bassett’s range including Liquorice Allsorts, Fruit Allsorts and Jelly Babies
- Flake
- Roses
- Trebor Mints
- Maynards range including Wine Gums and Sours.
In December 2004, in a survey of major UK-based business leaders, Cadbury Schweppes was voted "Britain’s Most Admired Company". The award was voted for by other leading Financial Times Stock Exchange (FTSE) businesses who rated companies against nine criteria – quality of management; financial soundness; quality of goods and services; ability to attract, develop and retain top talent; value as long-term investment; capacity to innovate; quality of marketing; community and environmental responsibility; and use of corporate assets.
This Case Study looks at how Cadbury Schweppes interacts with its stakeholders, acknowledges its responsibilities towards them and looks to balance their various interests.
Stakeholders and their interests
A stakeholder is any individual or group that is affected in some way by a company’s activities. Stakeholders range from small shareholders with a few hundred pounds worth of shares in a company, to communities in which a company has business premises that may employ a few, or thousands of people.
In being committed to its core purpose of "working together to create brands people love" Cadbury Schweppes recognises that it does not operate in isolation and works at its commitment to each one of its stakeholders. It is governed by five goals:
- deliver superior shareowner performance
- profitably and significantly increase global confectionery share
- profitably secure and grow regional beverages share
- ensure our capabilities are best in class
- reinforce reputation with employees and society.
The following table identifies Cadbury Schweppes’ main stakeholders and outlines their particular interest in the company and its activities.
The importance of engaging stakeholders
Engaging stakeholders involves establishing good lines of communication between a company and its various stakeholders and then maintaining a constructive relationship with them. Through this relationship, stakeholders can have their say and the company can listen and respond.
The original Cadbury company was set up over 150 years ago by the Cadbury family who believed in fair treatment for their employees and were well known for helping in the community. They established relationships with their stakeholders by consulting regularly with their employees, responding positively to their needs and aspirations and generally treating them well. This was rare for its day and enabled them to bring several important benefits to the company:
- employees worked hard and were seldom absent
- high morale and good health raised productivity and improved efficiency
- the company gained a reputation as a good employer, making it easier to recruit and retain employees
- the company became renowned for the quality of its goods, customers wanted to supply them and consumers want to buy them
- the company’s products became popular with customers who chose to buy their products over and above competitors
- it became easier for the company to expand its activities – communities welcomed its presence among them, suppliers enjoyed working with them and investors were happy to lend money to the company or to purchase its shares.
In the 1980s the company’s then Chairman, Sir Adrian Cadbury set out Cadbury Schweppes’ commitment to its stakeholders in a booklet called "The Character of the Company" and more recently these views were enshrined in the company’s Purpose and Values and its Business Principles.
Today, Cadbury Schweppes continues to listen and work with its stakeholders. It has open and regular conversations with them and what they say and do continues to influence how the company thinks and acts.
For example, Cadbury Schweppes maintains a close relationship with its consumers to ensure it is making products that meet their needs. Listening to consumers in this way helps the company to maximise its investment in product research and development and grow its market share.
Engaging with stakeholders helps ensure potential problems are addressed, or changes communicated and understood.
For these reasons it is important for companies to find ways and means of engaging with all their stakeholders, including shareowners whose willingness to hold shares underpins a company’s financial position. Cadbury Schweppes has the advantage that working closely with stakeholders has long been central to the way in which it conducts its business.
How to engage stakeholders
Cadbury Schweppes has open and regular discussions with its stakeholders and uses different ways to communicate with different stakeholder groups:
Shareowners – Cadbury Schweppes has over 60,000 registered shareowners. These include private individuals as well as large institutional investors, such as pension funds and banks. All shareowners are also entitled to attend the Annual General Meeting, at which they have the opportunity to ask questions, discuss the company’s performance and vote on certain issues.
Consumers – Consumers can contact the company by various means and Cadbury Schweppes deals with consumer enquiries on a daily basis. It performs market research to track changing consumer trends. Many parts of the business also use surveys and market research panels to find out what consumers think of products.
Customers – The company has ongoing discussions with its customers. Wholesalers and retailers provide the vital link to consumers and it is they who make Cadbury Schweppes’ brands widely available. The company works in partnership with customers to meet their need for attractive, high-quality products and business success.
Suppliers (and business partners) – Cadbury Schweppes has 40,000 suppliers around the world and its Ethical Sourcing Standards set out how to work with them. The company is in regular dialogue with its suppliers and responds to their suggestions. For example, if a supplier had views on ways of improving quality or efficiency then Cadbury Schweppes would listen and possibly act on ideas if they made good business sense. Working in partnership with suppliers makes it possible to find out their needs and also to ensure they satisfy Cadbury Schweppes’ requirements for quality materials while operating in a socially responsible way. Cadbury Schweppes evaluates potential suppliers against a set of standards such as environmental protection and ethical labour practices prior to doing business with them and encourages their principles and standards to be upheld during the relationship.
Employees – Cadbury Schweppes has a tradition of encouraging direct, two-way involvement and communication with employees. Managers hold regular individual and team meetings to inform colleagues about the business and hear their views. The company also conducts surveys to check how its employees feel about working at Cadbury Schweppes. Internal newsletters, a group website and many local websites help employees keep up to date with what is going on.
Society - The company regards itself as a citizen in the countries in which it operates and enters into regular dialogue with organisations such as national governments and international bodies. For example, the World Health Organisation (WHO) to discuss issues that effect the company. These issues can be anything from agricultural policy to education and skills.
Cadbury Schweppes also encourages its employees to get involved in community programmes so they can give something back to society and gain new experiences and broaden their horizons.
Balancing different stakeholder views
Cadbury Schweppes listens to its stakeholders and balances their interests with the long-term benefits to the company. For example, it may be in the shareowners short-term interest to want Cadbury Schweppes to keep all costs to a minimum in order to maximise their near-term return on investment, through profits and dividends. However, Cadbury Schweppes has a target of pre-tax profits which it invests in communities around the world because it believes it has a responsibility to help build prosperous stable communities where it operates and that this is good for long-term business growth and success. This activity is recorded in the company’s Corporate and Social Responsibility Report.
Conclusion
Engaging is about providing open access and Cadbury Schweppes has always taken its responsibility seriously. It knows that listening to and engaging with stakeholders is essential to its success and has benefits for stakeholders. Engaging with stakeholders does more than sustain their goodwill and co-operation: it enables the company to remain competitive and successful, to keep in touch with wider social expectations, as well as making sure that the values and business principles of the company are upheld.
Prof. Surinder Pal Singh
http://www.articlesbase.com/ethics-articles/engaging-stakeholders-in-a-business-the-case-of-cadbury-schweppes-731021.html
BatchMaster Software, Inc. has provided advanced ERP solutions for over two decades with more than one thousand five hundred installations worldwide. BatchMaster’s customers can be found in every formula or recipe-based business, including food, beverage, cosmetic, personal care, paint, coating, nutraceutical, pharmaceutical, and specialty chemical industries. Flexible, easy to learn and use, and scalable to grow with a process manufacturing business, BatchMaster is the definitive solution for the challenges facing small to midsize process manufacturers. BatchMaster has more than a hundred technical staff numbers of highly-qualified software professionals.
Joseph L. Prystal is an innovative, resourceful, problem solving professional, with a solid background in the ERP, Resource Management, Supply Chain, CRM, e-Business, and Software industry. Prystal has extensive International experience in marketing, pre-sales, project management, software implementation, customer education, business consulting, programming, development, customer service, and management, supported business types from “make-to-stock” to “engineer-to-order”. Prystal is knowledgeable with industries including electronics, process, telecommunications, automotive, engineering and construction, healthcare products, general manufacturing and government.
Prystal is currently responsible for BatchMaster activities on the east coast and Canada. He operates on many levels within the organization including selling, business development as well as overseeing implementation projects. Prystal has extensive MRP2/ERP implementation experience. While at GLOVIA he was the number one problem solver for professional services. Prystal has extensive international experience; he is the BatchMaster internal guru on Business Intelligence and full espouses performance metrics.
BatchMaster assists with compliance regulations applied to the process manufacturing industry, including the Bio Terrorism Act, HACCP, 21 CFR Part 11, and MSDS. Using BatchMaster for new and current product development includes the use of formula management, laboratory, and samples management to bring dependability to the process manufacturing warehouse. To provide flawless process manufacturing benefits, BatchMaster also offers material and capacity planning. If a product is formula- or recipe-based, it is likely BatchMaster Process Manufacturing ERP will improve operating effectiveness and efficiencies.
Thomas Cutler
http://www.articlesbase.com/technology-articles/batchmaster-process-erp-finds-business-intelligence-guru-126707.html
Learn more about Hyland Software from Mark Greatorex, its director of European sales. He’ll provide a snapshot of the Westlake, Ohio, headquartered company that has international satellite offices in the U.K., Japan and Brazil. Mark will also provide an overview of OnBase, an award winning enterprise content management (ECM) software suite that is strong in records management, content management, business process management and more. To learn more about Hyland Software and OnBase, go to http://www.OnBase.com.
Learn more at: http://www.onbase.com
Duration : 0:3:40
The VAR Guy FastChat Video interviews Microsoft Channel Chief Allison Watson about Microsoft’s cloud strategy for partners; SaaS competition with Google and Salesforce.com; plus Microsoft business productivity Online Suite (BPOS) and Windows Azure.
Duration : 0:4:19
Many industries are taking on a more holistic approach to health and safety in the workplace and seeing the benefits in increased productivity, greater staff loyalty and reduced injury rates.
Farming has long been recognised as a hazard-rich occupation where a sound approach to health and safety can make a real difference to productivity and employee satisfaction.
Hayden and Rachael Finch are 50/50 sharemilkers on a 191-hectare dairy farm near Rakaia in Canterbury, milking 725 cows through a 40-bail rotary shed. They have been on the property since 2004 and have signed up for another three seasons, with a plan to buy their own farm after that. They live on the farm with their two young children and employ three full-time staff.
Duration : 0:9:34
odalc.org/donate – Reid Hoffman (Co-founder, Executive Chairman of LinkedIn) stating the importance of individuals to treat themselves as a small business. Reid’s ability to connect people is parallel to the mission and objective of the newly formed non-profit, Oakland Digital Arts & Literacy Center.
The Oakland Digital Arts & Literacy Center (ODALC) inspires the community by providing innovative computer-based training programs and access to digital technology with life changing keynote speakers.
ODALC’s goal is simple: Inspire, Train, and Innovate.
Reid Hoffman is Executive Chairman and a co-founder of LinkedIn. Prior to LinkedIn, Reid was Executive Vice President of PayPal where he was in charge of all business relationships: business development, corporate development, international, government relations, and banking/payments infrastructure. During his tenure at PayPal, Reid was instrumental to the acquisition by eBay and was responsible for partnerships with Intuit, Visa, MasterCard and Wells Fargo.
Reid also has held management roles in significant technology companies, including Fujitsu Software Corporation and Apple. In addition to LinkedIn, Reid serves on the Board of Directors for SixApart, Kiva.org, and Mozilla Corporation. Reid graduated with distinction from Stanford University with a BS in Symbolic Systems and from Oxford University with a Masters degree in philosophy and a Marshall scholarship.
To learn more about the ODALC, visit odalc.org and our blog, inspireoakland.com. Follow us on Twitter, @ODALC. To donate, please visit odalc.org/donate.
Thank you for your time, consideration and support!
Filmed by Shaun Tai for SHAUN TAI Films – shaun@shauntaifilms.com, (925) 297-9370
Duration : 0:1:16